We believe too many objects in our world are out of balance: beautiful things devoid of usefulness, useful things devoid of beauty. Our mission is to cultivate products that truly excel in both, and drive their joyfulness to the max: in industrial design, software, and hospitality.
We always begin by asking how to maximize the emotional envelope of a product. Then we research technologies, break rules, and continually question if our methods are good enough. We 3D print metal, work with ancient architectural methods, ship software for every platform, design studio-grade sound systems, and much much more.
If our first goal is to have fun building rare products, the second goal is to have fun working with rare people. To do this, we assemble the brightest, most passionate, and most ethical people of their craft. Because such sparks can be found in every walk of life, we recruit both locally and remotely.
Japan's modern society continues to celebrate ancient customs and dresses, even reinterpreting its rich traditional culture in modern arts and media. This state of revering the old while experimenting with the new uniquely inspires how we build our products and operate our companies.
